March 11, 2025

Denver Urges Drivers to Slow Down For the Love of Safety!

Denver Urges Drivers  to Slow Down For the Love of Safety!

DOTI unveils new  billboard and driver pledge campaign; provides update on SPEED pilot program

 

Denver –  Today, Denver’s Department of Transportation and  Infrastructure (DOTI) launched a marketing campaign encouraging drivers to  slow down in our city For the Love of Safety! The campaign  includes billboards along Federal Boulevard and Alameda Avenue and is part of  a larger, targeted safety initiative that was announced by Mayor Mike Johnston and DOTI Executive  Director Amy Ford last June. Speed  is considered a major cause of fatal and serious injury crashes in our city  and speed increases the likelihood of death and injury in a crash.

Federal Boulevard and  Alameda Avenue are part of the city’s high injury network – the network of  streets in our city where most fatal and serious injury crashes are  occurring. In 2024, four people were killed in traffic crashes on Federal  Boulevard and three people were killed on Alameda Avenue. No fatal crashes  have occurred on the two corridors this year to-date.  79 people were  killed last year on city streets, in total, due to traffic crashes.

The Slow Down For  the Love of Safety billboard campaign will run in March and  April, with a total of seven billboards placed on Alameda Avenue and Federal  Boulevard. DOTI will utilize a geofencing marketing tool to further drive the  message home, targeting people who come into proximity of the billboards to  receive an online ad/message encouraging them to take the For the Love of Safety Pledge. The first  100 people to fill out the pledge will receive a $15 gift card.  More  opportunities for residents to gain greater awareness of the dangers of  speeding and to take the pledge to earn a prize will occur throughout the  spring and summer months as members of the DOTI team participate in various  outreach events.

Other evidenced-based  safety treatments that have been implemented on Federal Boulevard and Alameda  Avenue to date as part of the SPEED pilot program include:

     
  • Saturating the corridors with speed limit signage, increasing sign density to approximately every ¼ mile to raise awareness of the speed limit.
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  • Placing additional electronic feedback signs along the corridors to communicate driver speeds.
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  • Programming traffic signals to slow vehicles down to the posted speed limits.
         
    • This work is complete on Alameda, and on Federal, south of Colfax Avenue; Federal Boulevard, north of Colfax Ave, is due to receive this safety treatment later this month.

         Shortening signal cycle lengths in the overnight hours, reducing the amount of time that signals rest in green, discouraging speeding when vehicle volumes are low.

       
  • This work is complete on Alameda and on Federal, south of Colfax Avenue; Federal Boulevard, north of Colfax Ave, is due to receive this safety treatment later this month.
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  • Increasing the number of intersections on Federal and Alameda with leading pedestrian intervals, or LPIs. LPIs give pedestrians a head start crossing the street and an opportunity to establish themselves in an intersection for greater visibility before cars get the green.
         
    • LPIs were added to 26 intersections on Federal between Colfax and Dartmouth avenues; 34 intersections on Alameda Avenue received LPIs.

         Worked with Xcel to increase visibility on the corridors by addressing any damaged/dark street lights

     

 DOTI will be evaluating  the effectiveness of these measures on vehicle speeds, utilizing a timeline  of six months to a year, after all the treatments are installed.

Placement locations for  the billboard campaign over the course of March and April are as follows:

     
  • S Federal Blvd, south of Alameda (south facing)
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  • S Federal Blvd, south of Evans (south facing)
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  • N Federal Blvd, north of Colfax Avenue (south facing)
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  • N Federal Blvd, north of I-70 (north facing)
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  • Alameda Ave, east of Wadsworth (west facing)
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  • Alameda Ave, east of Pecos St (east facing)
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  • Alameda Ave, west of I-25 (west facing)
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For more information  about Vision Zero and to sign up for our newsletter, go to www.denvergov.org/visionzero  and click on “Get Involved”

 

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